What’s better than a superhero? A bike-riding superhero!

Posted on December 19, 2015 by Guy Atkinson

Biking Superheroes

Avengers 3: The Bike Squad

Here’s a great marketing campaign to promote cycling by Italy’s  VeloLove and the art students at the Nuova Accademia di Belle Arti Milano. We might think that bikes don’t need PR, but actually, maybe they do. It marketing didn’t work, the world wouldn’t be spending hundreds of billions of dollars on it each year (though as the old saying go, half of all marketing spending is wasted, you just never can know which half).

Those who already bike don’t need to be convinced, but those who are sitting on the fence or aren’t even thinking about bikes need to be brought on board somehow. Anything that can make biking seem more cool or mainstream is worth trying.

The best publicity is probably just to have lots of happy-looking cyclists on the roads everywhere!



Tip of the Day

Time management for Finance Professionals

time management


I’ve just re-read Richard Denny’s fantastic book ‘Selling to Win’, in which he mentions a time management technique that I learnt many, many years ago from an old boss of mine.


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