Using data analytics to increase Sales

Posted on January 29, 2017 by Guy Atkinson

With absolute customer profiles, prognostic insights and direct behavioral data, companies can build tailored and objective marketing segments. Data management promises to transform marketing analytics in addition to driving outstanding results. However, brands need to appreciate the significance of data management. They also need to know how data can help them understand their customers even better.


Behaviour trends, a way to increase your sales

A great outcome of using data is to understand behaviors trends and identify purchasing motivators among customers. This is vital as it offers brands the information that correlates with their best customers and ways to serve the market more effectively. Notably, the desired final product of data management is different and unique clusters of customers defined through demographics, behavior as well as merit. All these groups need must be prioritized according to the value they accrue to brands.

Even so, conferring data a human face becomes important to increase your sales. It is important for brands to understand that volumes of data may not help unless given a human face. Through linking data to diversity in human experiences, businesses have the aptitude to design consumer personas, which may assist shape extremely focused campaigns.

Small Data and Data-Driven Marketing to Increase Sales

The value of data driven marketing is its ability to offer customers what they desire. As a strategy, it has the ability to enhance your sales through increased customer loyalty and referrals. In essence, marketers can use business data to enhance productivity and boost profitability.

Despite being a relatively new concept in the marketing arena, data-driven marketing is swiftly sprouting in the business world today. Brands that have embraced this concept have witnessed incredible progress in their ROIs. The big question is, “where do businesses begin?”

To begin data marketing, in the simplest sense, businesses can trail their marketing eligible responses using spreadsheets. Besides, data-driven marketing programs may be used to gather data for businesses. Therefore, to leverage small data successfully, businesses have to do three important things. First, they need to collect data around their key marketing objectives. Second, they need to envisage and record what business success entails. Third, they need to mine data, take a closer look at their insights, act as well as iterate.

With today’s technological advancements, there are numerous conduits available for businesses to communicate to their customers; thus, pointing to the voluminous information available on customers more than ever before. This is the starting point for these businesses, when it comes to manipulating this data to know their potential and existing customers.

At its core, data management and data-drive marketing thrusts the value of engaging the audience more efficiently. Businesses require the right tools to gather data, the right personnel to analyze data, and the right marketing initiatives to execute or use data appropriately.

Tip of the Day

Time management for Finance Professionals

time management


I’ve just re-read Richard Denny’s fantastic book ‘Selling to Win’, in which he mentions a time management technique that I learnt many, many years ago from an old boss of mine.


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