Using data analytics to increase Sales

Posted on January 29, 2017 by Guy Atkinson

With absolute customer profiles, prognostic insights, consumer data from providers like Epsilon, and direct behavioral analytics, companies can build tailored and objective marketing segments. Data management promises to transform marketing analytics in addition to driving outstanding results. However, brands need to appreciate the significance of data management. They also need to know how the analysis of data using software from companies such as Kyligence, can help them understand their customers even better.

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Behaviour trends, a way to increase your sales

A great outcome of using data is to understand behaviors trends and identify purchasing motivators among customers. This is vital as it offers brands the information that correlates with their best customers and ways to serve the market more effectively. Notably, the desired final product of data management is different and unique clusters of customers defined through demographics, behavior as well as merit. All these groups’ need must be prioritized according to the value they accrue to brands.

Even so, conferring data a human face becomes important to increase your sales. It is important for brands to understand that volumes of data may not help unless given a human face. Through linking data to diversity in human experiences, businesses have the aptitude to design consumer personas, which may assist shape extremely focused campaigns.

Small Data and Data-Driven Marketing to Increase Sales

The value of data-driven marketing is its ability to offer customers what they desire. When you have the statistics based on a MaxDiff Analysis and similar surveys, and you are aware of what exactly your customers are looking for in your products, you can deliver better. As a strategy, it has the ability to enhance your sales through increased customer loyalty and referrals. In essence, marketers can use business data to enhance productivity and boost profitability.

Despite being a relatively new concept in the marketing arena, data-driven marketing is swiftly sprouting in the business world today. Brands that have embraced this concept have witnessed incredible progress in their ROIs. The big question is, “where do businesses begin?”

To begin data marketing, in the simplest sense, businesses can trail their marketing eligible responses using spreadsheets. Besides, data-driven marketing programs may be used to gather data for businesses. Therefore, to leverage small data successfully, businesses have to do three important things. First, they need to collect data around their key marketing objectives. Second, they need to envisage and record what business success entails. Third, they need to mine data, take a closer look at their insights, act as well as iterate. All of this may be achievable with the help of a data integration solution like Marketo integration, which could help you sync data and provide you with the information you need.

With today’s technological advancements, there are numerous conduits available for businesses to communicate to their customers; thus, pointing to the voluminous information available on customers more than ever before. This is the starting point for these businesses, when it comes to manipulating this data to know their potential and existing customers.

At its core, data management and data-drive marketing thrusts the value of engaging the audience more efficiently. Businesses require the right tools to gather data, the right personnel to analyze data, and the right marketing initiatives to execute or use data appropriately.

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