Whilst banners, whether they are roller banners, pull-up banners, or other types of banners such as wide banners – have been used for years and years, they’ve never really outgrown their welcome. Their adaptability, cost-efficiency, and ability to deliver messages clearly and concisely make them a timeless choice for businesses and events.

Even in the digital age, banners remain highly effective, with Custom Banner Printing being a popular choice. The key to their success lies in their design. A pop up banner or roll up banner has to be well-designed in order for its purpose to be maximised. Here are some of your most important considerations when designing a banner for an exhibit.

Brevity and clearness

Firstly, you have to make sure that the message of your banner is as simple, brief, and concise as can be. The hard fact is that people don’t want to spend too much time reading a banner – your message should be bold and clear and easily understood. If you have a somewhat longer message, you can at least make use of bullet points.

Where to place important content

When designing your banner, keep your content separate. The most important or crucial content of your banner should be placed at the top, such as your main message and your company logo. Make sure the main message is placed at eye level so your audience can see it instantly. When coming up with your most important or crucial message, try to use a few keywords or a key phrase. Don’t make it too long and complex – your audience can always find out more about what you have to offer once they are at your booth and conversing with you. Work in conjunction with a company offering banner design and sign printing in Coeur d`Alene, ID (if that’s where you are based), so that it’s easy to blend your ideas into the final design. This saves you both some time. Alternatively, you can also handover a few flyers or leaflets to the audience.

Colour ideas

While colours are undoubtedly crucial for your pull-up banner, ensure they are the right ones. Opt for colours that complement and represent your brand and image effectively. Remember, the colours should accentuate your brand, not overpower it. Consider using calming colours like green and blue, which soothe the eye, or bold ones like red and yellow, which convey energy. Maintain a well-balanced colour scheme, as an excess of any colour can be overwhelming. Keep these pieces of information in mind before you send your banner design to a printing company in Harwood Heights, IL, or wherever you are located.

The best images

If you are planning to use an image for your banner, it should be of high quality. Don’t just use an image you find for free on the Internet – they tend to be of low quality once they are actually printed on the banner. Invest in a good image; there are plenty of websites where you simply have to pay a minimal fee to get the best image you can find for your roller banner’s design.

Image attributed to sumetho/FreeDigitalPhotos.net