I’ve just re-read Richard Denny’s fantastic book ‘Selling to Win’, in which he mentions a time management technique that I learnt many, many years ago from an old boss of mine.
With absolute customer profiles, prognostic insights and direct behavioral data, companies can build tailored and objective marketing segments. Data management promises to transform marketing analytics in addition to driving outstanding results. However, brands need to appreciate the significance of data management. They also need to know how data can help them understand their customers even Read More…
EVERY child in Europe should be taught enterpreneurship and business studies at school, a leading accountancy body will say today.
THE centenary year of the Association of Chartered Certified Accountants (ACCA) began this week with a grand launch event in Hong Kong, my home territory. Events will take place in more than 30 countries over the next 12 months, concluding in London in November 2004, the 100th birthday of ACCA. But it will not all Read More…
I live in a block of four flats with a share of the freehold. We manage the service charges ourselves. One leaseholder has refused to pay his service charges because the annual accounts have not been audited. Can he withhold payment?
IT IS the £200,000-a-year job nobody wants. For the second time in less than two years, the Association of Chartered Certified Accountants (ACCA) has hired a chief executive only to see him resign before even starting the job.
It is budget day and the nation’s accountants will be out in their droves, bless ’em. Whether it’s holding the hands of anxious clients or heading for a TV studio to explain George Osborne’s latest inheritance tax reforms, Britain’s beancounters will be energetically earning their corn.
The chief executive of ACCA muses on why women are taking over and other matters